This module introduces the core principles of Customer Success (CS) and why it is critical for modern businesses. Learners will explore the evolution of CS, its distinction from sales and support, and what it takes to build a mature CS organization.

By the end of this module, learners will be able to:

  • Define Customer Success and explain its value to a business.
  • Differentiate Customer Success from other customer-facing roles.
  • Describe the responsibilities of a Customer Success Manager (CSM).
  • Identify the stages of a Customer Success maturity model.
  • Recognize leadership roles and career paths in CS.